La Fira, Ontinyent's fair, is one of the most eagerly awaited dates of the year. It runs from Friday to the third Monday of November, known as Dilluns de Fira, and was declared a Festival of Regional Tourist Interest in 2022.
La Fira 2026
- When: From Friday 13 to Monday 16 November.
- Where: Avinguda del Benicadell and Avinguda de Manuel Sanchis Guarner.
- Stall opening hours:
- Friday 13: 18:00–22:00
- Saturday 14: 10:00–01:00
- Sunday 15: 10:00–01:00
- Monday 16: 10:00–21:00
Monday 16 November, Dilluns de Fira, is a local public holiday in Ontinyent. Shops are allowed to open that day.
Source: La Fira 2026 participation rules (Ontinyent Town Council, in Valencian); 2026 shop opening calendar (Ontinyent Town Council, in Valencian).
🚌 Free town bus to La Fira
From Friday 13 to Monday 16 November there is a special free town bus service to La Fira, running into the early hours, with a bus roughly every 30 minutes. It starts in the Sant Rafel neighbourhood, goes through El Llombo and the Sant Josep neighbourhood, and stops at the health centre roundabout on Avinguda d'Albaida, next to one of the entrances to La Fira.
Official La Fira bus timetable (town council image, in Valencian) ↗
⚠️ The town council's news item and its timetable graphic do not match on service hours, line number or first stop: check the official timetable before setting off.
Parking: The town council asks Ontinyent residents to leave their cars at home, and visitors from elsewhere to park in other parts of town and come to La Fira by bus.
Source: La Fira bus news (Ontinyent Town Council, 11 November 2026, in Valencian); “La Fira 2026” page (Ontinyent Town Council, in Valencian).
The fairground
Around 40 fairground rides: 25 aimed at children and a dozen for teenagers and adults. The new attraction is the High Energy, a ride appearing at a fair in Spain for the first time.
45 fair stalls, selling food or running the traditional game booths, plus around 180 market stalls outside the fairground.
Source: La Fira 2026 launch announcement (Ontinyent Town Council, 9 November 2026, in Valencian).
La Fira 2026 programme
The live music is in the Sala Gomis car park, next to OntiFira.
Friday 13
- Fairground rides: 19:00–03:00
- 19:00: Official opening: reading of the Royal Privilege by Fanny Donat and Dori Asensi, founders of Òpera Ballet, and opening parade with La Trokamba Matanusca. Route: from the Sala Gomis car park along Carrer José Iranzo, Avinguda d'Albaida, the rows of fairground rides (“safates”) and Avinguda de Manuel Sanchis Guarner
- 20:30: La Perra Blanco
- 23:00: Blasskill i erol
- 00:00–01:30: Space Elephants
- 03:00: end of the live music
Saturday 14
- Fairground rides: 11:00–15:00 and 16:30–03:00
- 13:00: Blackbird Trio
- 17:30: 4 Gats
- 19:00: Festival Bacarrá on Tour, with DJs Vicente Simó and Josep Maestre
- 00:30: DJ Rubio - A Troche Moche
- 03:00: end of the live music
Sunday 15
- Fairground rides: 11:00–15:00 and 16:30–03:00
- Fira Inclusiva (inclusive fair): 10:00–15:00
- 10:00: Firauto: vintage vehicle meet, on Carrer José Iranzo
- 13:00: Bamboleo
- 18:00–18:30: DJ Social
- 18:30–19:20: Salsa class (Social Salsa)
- 19:30–21:30: Plena 79 Salsa Orchestra
- 21:30–02:00: DJ Edward Sensations - A Troche Moche
- 02:00: end of the live music
Monday 16
- Fairground rides: 11:00–15:00 and 16:30–22:00
- Fira Inclusiva (inclusive fair): 10:00–15:00
- 12:00: Amateur Coca de Fira contest
Source: official La Fira 2026 programme, PDF (Ontinyent Town Council, 11 November 2026, in Valencian); OntiFira 2026 poster (Ontinyent Town Council, 11 November 2026); Ontinyent Town Council's official events calendar (in Valencian); La Fira 2026 launch announcement (Ontinyent Town Council, 9 November 2026, in Valencian).
Firauto, the car fair
- What: 13th edition, with new and used vehicles, motorbikes, and electric and hybrid models.
- When: From Friday 13 to Sunday 15 November. There is no Firauto on Dilluns de Fira (Monday 16 November).
- Where: Avinguda d'Albaida, from the health centre to Carrer José Iranzo, and Carrer José Iranzo, from Avinguda d'Albaida to Avinguda de Manuel Sanchis Guarner.
- Opening hours: 10:00–22:00.
- Exhibitors: 21 exhibitors and 21 brands.
- Size: over 3,500 m² of exhibition space.
- Organised by: Ontinyent Town Council, with the support of the Vall d'Albaida car workshops association (Associació de Tallers d'Automoció).
- Sunday 15 November, at 10:00: vintage vehicle meet on Carrer José Iranzo.
Source: Firauto 2026 rules, approved by Decree 3215 of 15 October 2026 (Ontinyent Town Council, in Valencian); town council news, 2 November 2026 (in Valencian); La Fira 2026 launch announcement (Ontinyent Town Council, 9 November 2026, in Valencian); official La Fira 2026 programme, PDF (Ontinyent Town Council, 11 November 2026, in Valencian).
OntiFira, music and food
- Where: Sala Gomis car park (Av. de Manuel Sanchis Guarner), next to the concert area.
- Food area opening hours (per the OntiFira rules):
- Friday 13: 18:00–02:00
- Saturday 14: 12:00–16:30 and 19:00–03:00
- Sunday 15: 12:00–16:30 and 19:00–01:00
- Monday 16: 11:00–16:30
- Food: run by Caribbeans.
- Punt violeta: As every year, the punt violeta (support point against sexual harassment and assault) is in the OntiFira area.
Each day's performances, with their times, are listed in the programme.
Source: OntiFira 2026 rules, approved by Decree 3306/2026 of 22 October 2026 (Ontinyent Town Council, in Valencian); La Fira 2026 launch announcement (Ontinyent Town Council, 9 November 2026, in Valencian); “La Fira 2026” page (Ontinyent Town Council, in Valencian).
After La Fira: the Fira Popular
- Fira Popular: From Friday 20 to Sunday 22 November. The La Fira launch announcement (9 November) gives these three days, with discounts of up to 50% on the rides. The town council's La Fira page lists the discounted prices for Saturday 21 and Sunday 22 only, and says nothing about Friday 20. Prices have not been published.
- Fira Inclusiva (inclusive fair): Sunday 22 November, 10:00 to 15:00, during the Fira Popular. As on Sunday 15 and Monday 16, the rides run without music, sirens or lights, to make it easier for people with sensory sensitivities to take part. It is organised with the Incloutea association.
Source: La Fira 2026 launch announcement (Ontinyent Town Council, 9 November 2026, in Valencian); “La Fira 2026” page (Ontinyent Town Council, in Valencian); official La Fira 2026 programme, PDF (Ontinyent Town Council, 11 November 2026, in Valencian).
Reviewed: 12 November 2026
A fair over six centuries old
La Fira was founded by royal privilege in 1418. Having a fair was vital to the town's economy, and settling its dates led to disputes with the neighbouring towns of Albaida and Cocentaina. For centuries it was the district's great meeting point for trade and social life.
La Fira today
Today La Fira is a market with stalls selling all kinds of goods and a long list of fairground rides for all ages, drawing visitors from all over the Vall d'Albaida.
A major event for the whole Vall d'Albaida
La Fira draws people from Ontinyent and from other towns every year. In 2023, counters installed across the fair's different areas recorded 72,927 visits over the four days, with Sunday the busiest day at almost 22,000. The report by the data company Data For Life, published by the town council, also noted visitors from the Vall d'Albaida, the Comarques Centrals and cities such as València, Dénia and Alicante (Ontinyent Town Council, 22 November 2023, in Valencian).
Dilluns de Fira
The third Monday of November, Dilluns de Fira (Fira Monday), is the last day of the fair and a local public holiday in Ontinyent.
This year it is Monday 16 November, with the stalls open from 10:00 to 21:00.
Until a few years ago, Fira Monday kept alive the last trace of the old Festes de Folls (Fools' Festival): the Quintos (young army conscripts) paraded with painted faces and hats, handing out rhymes in exchange for money, a custom that ended with compulsory military service.
Don't leave without trying...
The coca de fira, a flatbread made on a dry dough with pork belly, llonganissa, onion black pudding and pebrassos, the seasonal wild mushrooms that Ontinyent's mushroom hunters find in these autumn weeks. Find out more in Coca de Fira.
The amateur round of the 4th Coca de Fira Contest takes place on Dilluns de Fira, Monday 16 November, from 12:00, in La Fira's food and drink area, in the Sala Gomis car park (Av. de Manuel Sanchis Guarner). Entrants check in from 11:00 to 12:00. The tasting is blind, and local produce is raffled among all entrants.
In the professional category, held on Wednesday 4 November at the Museu Tèxtil (Textile Museum) with 13 venues taking part, Bar Jauja won (traditional coca) and El Taulell took the runner-up prize for innovation.
Source: 4th Coca de Fira Contest (Ontinyent Town Council, in Valencian); professional contest results (Ontinyent Town Council, 5 November 2026, in Valencian).
Getting there and parking
If you're coming from elsewhere, Getting to Ontinyent and getting around covers train, bus and road. If you drive, Parking in Ontinyent lists the free car parks and the blue zone, which is free on Sundays and public holidays such as Dilluns de Fira.
